All work

PROJECTS

A selection of product and growth work across pricing strategy, AI, and product development.

Professional work

PRODUCT PROJECTS

Pricing strategy, AI features, and product work that moved the needle.

PROJECT 01

Coloured-pencil scene of Sarah at a lunar mission-control desk directing rovers along glowing routes while Kalle wears a matching headset

PRODUCT DEVELOPMENT · AI

AI Co-Pilot and Dispatcher

Led 3-month R&D for an AI co-pilot using voice agents to handle supply-chain delivery escalations. Validated 10 JTBDs and delivered proof of concept ahead of schedule.

validated JTBD

3 MO

to proof of concept

PROJECT 02

Coloured-pencil scene of Sarah stocking a striped market stall on the moon while Kalle balances a gold coin on his nose

GROWTH · MONETIZATION

ICP-based pricing model

Comprehensive pricing research and a new packaging model aligned to ICPs, delivering faster conversion and better retention.

+30%

conversion lift

6 MO

time to impact

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PROJECT 03

Coloured-pencil scene of Sarah on a crate with a laptop while a small robot writes on a long scroll that Kalle holds in his mouth

GENERATIVE AI

AI-powered writing assistant

Built and shipped an LLM writing assistant from hackathon prototype to production, helping managers write better feedback.

65%

adoption rate

−10%

cycle time

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